What West Des Moines Businesses Are Saying in 2025: Insights from the City & Chamber Survey

The City of West Des Moines and the West Des Moines Chamber of Commerce partnered to conduct a business survey aimed at better understanding the needs, challenges, and opportunities facing our local business community. The responses are in — and they paint a compelling picture of a vibrant, resilient economy with clear pathways for improvement and growth. 

Top Challenges Facing Businesses

It’s no surprise that workforce continues to top the list of concerns for local businesses. From finding skilled talent to retaining experienced professionals, employers are struggling to keep up with staffing needs in a competitive labor market.

Other key challenges include:

• Inflation and rising costs

• Difficulty attracting new clients

• Regulatory hurdles and government compliance

• Economic uncertainty and interest rates

• Lack of affordable commercial space and housing for workers

What Businesses Need to Grow

When asked what support would help them grow, respondents offered a wide range of ideas. Some of the most common included:

• Access to financial tools such as low-interest loans, small business grants, and startup funding

• More training and education opportunities to help workers upskill and adapt to a changing economy

• Networking and B2B connections to reach new clients or partners

• Marketing support to increase visibility and foot traffic, especially in historic districts like Valley Junction

• Increased advocacy at the city and state level for business-friendly policies

Satisfaction with City Services

An overwhelming 80% of respondents said they were satisfied or very satisfied with City services. From infrastructure investments to safe neighborhoods and clean streets, businesses praised the City of West Des Moines for its ongoing commitment to maintaining a high quality of life and a strong business environment.

Some constructive suggestions included:

• Improving traffic flow and lighting near Jordan Creek

• Advocating for reduced property taxes

• Supporting more public-private partnerships and grants for local businesses

• Continuing to invest in streets, utilities, parks, and other essentials

Chamber Programs That Add Value

The West Des Moines Chamber was recognized as one of the most active and innovative in the state. Respondents highlighted several programs and events that stood out:

• Rush Hour networking events

• Leadership Academy

• Luncheons with business leaders and elected officials

• Ribbon cuttings and grand openings

• Weekly newsletters packed with helpful content and local news

Some businesses asked for more tailored networking groups, mentorship programs, and opportunities to connect with specific industries.

What’s Next for WDM?

When asked what the City and Chamber could do to make West Des Moines the best place to do business, respondents shared a clear message: keep going.

They want continued innovation, expanded support for local entrepreneurs, more entertainment and play spaces, and a sustained focus on infrastructure, workforce housing, and community connectivity.

A few even called for bold moves — such as exploring public transit options, supporting more sports and entertainment venues, and helping bring new industries like advanced technology and green energy to the region.

In Conclusion

West Des Moines is on a strong path. This survey confirms that while challenges remain — especially around workforce and affordability — our businesses see great potential. By continuing to listen, invest, and collaborate, the City and Chamber are poised to help businesses not only survive, but thrive.