By Kyle Gamble, President & Chief Operating Officer, Hubbell Realty Company
As Iowa’s population continues to age, the demand for quality senior living communities is more important than ever. With over 1.1 million residents aged 50 and older across the nation and roughly 40% of Iowa’s population expected to be 50+ by 2050, the need for independent living, assisted living, and memory care is growing rapidly. Fortunately, Edencrest Senior Living, developed, owned and managed by Hubbell and Highmark Senior Living, has risen to the challenge—building communities that provide the comfort, dignity, and support seniors deserve.
A Place to Call Home
At Edencrest, we believe that senior living should be about more than just a place to live—it should be about thriving in a vibrant, welcoming community. With 10 locations across Central Iowa, Edencrest communities are designed to provide residents with the freedom of independent living, the support of assisted living, and the compassionate care of memory care services.
Edencrest communities were introduced to Central Iowa in 2014, with the first opening at Edencrest at Riverwoods on Des Moines’ south side. Hubbell has added five (5) communities since 2022, noting the increased need for new, quality communities across multiple cities.
Edencrest™ at Beaverdale in Des Moines, Edencrest™ at Green Meadows in Johnston, Edencrest™ at Kettlestone in Waukee, Edencrest™ at The Legacy in Norwalk, Edencrest™ at Riverwoods on the Southside of Des Moines, Edencrest™ at Siena Hills in Ankeny, Edencrest at Timberline in Urbandale and Edencrest™ Tuscany in Altoona, Edencrest™ Pleasant Hill, and Edencrest™ at Adel, Hubbell’s 10th community, is slated to open this spring.
Unlike traditional senior communities, Edencrest offers a personalized approach to aging. No two residents are the same, and our dedicated team of over 350 ensures that everyone receives care tailored to their specific needs—whether it’s help with daily activities, specialized memory care programs, or simply a worry-free lifestyle with plenty of engaging social opportunities.
“We came from a small community and felt that we knew most of the people there. As a result, we immediately felt that we had a small community and neighborhood here at Edencrest as soon as we moved. There are so many things we appreciate. We love events and can choose those we enjoy participating in. They have a variety of musical entertainment that comes each month. As we gather for our meals, we feel like we’re at a large family gathering.” Emily & Larry W.
Three Levels of Senior Living – Designed for Every Stage
Independent Living
For seniors who want to maintain an active and independent lifestyle, Edencrest’s independent living communities offer the perfect balance of freedom and convenience. With maintenance-free living, scheduled transportation, and access to a wide range of events both in the community and city, residents can enjoy life on their own terms—without the stress of homeownership.
What Sets Edencrest Apart?
✔ Spacious apartments with modern amenities
✔ Delicious restaurant-style, curated meals
✔ On-site beauty and barber salon
✔ Housekeeping and maintenance services
✔ A calendar of social events and fitness classes
Assisted Living – The Right Amount of Support
For those who need a little extra help with daily activities, Edencrest’s assisted living program provides compassionate, 24/7 support. Our professional caregivers assist with everything from medication management to bathing and dressing, ensuring that residents maintain their independence while receiving the care they need.
✔ Personalized care plans tailored to individual needs
✔ Full-time staff and on-call medical professionals
✔ Social engagement programs to keep minds and bodies active
✔ Safe, comfortable, and home-like environment
With Iowa’s average assisted living cost at $5,200 per month*, Edencrest offers exceptional care at competitive rates, presenting a valuable investment in high-quality support for residents and their families.
Memory Care – Compassionate and Expert Care
Caring for a loved one with Alzheimer’s or dementia can be overwhelming, but Edencrest’s memory care program offers a secure, nurturing environment where residents can live with dignity, purpose, and engagement.
Our specialized Memory Care programs are designed to provide:
✔ Secure, thoughtfully designed homes
✔ 24/7 care from trained memory care professionals
✔ Sensory-based activities to enhance cognitive function
✔ Family support and education resources
We recognize that dementia doesn’t just affect individuals—it impacts entire families, and our experienced team is here to walk with you every step of the way.
Want to hear more from our team of experts? Check out THIS episode of Dig It Podcast where the Vice President of Operations, Regional Director of Sales and Regional Director of Clinical Services discuss all the types of care, events and personalization available!
Building for the Future – Our Commitment
The future of senior living in Iowa is bright, thanks to the commitment from the teams at Hubbell and the expert management of Highmark Senior Living. Recognizing the growing demand for quality senior housing, we as industry leaders have dedicated ourselves to building innovative, high-quality communities that serve the needs of Iowa’s aging population.
By investing in modern, thoughtfully designed senior communities, Edencrest ensures that Iowa’s seniors have access to safe, enriching, and comfortable living spaces—today and for generations to come.
Why Choose Edencrest?
1️⃣ 10 Locations Across Central Iowa – No matter where you call home, there’s an Edencrest community nearby. Adel to Altoona to Ankeny to Norwalk, there’s a choice for everyone!
2️⃣ A Legacy of Excellence – Backed by decades of experience, we are setting the standard in quality senior care.
3️⃣ A True Sense of Community – At Edencrest, seniors don’t just live here—they belong. Sit on events committees, help create our culinary experiences and truly enjoy living here.
4️⃣ Affordable, High-Quality Care – Our transparent pricing ensures peace of mind for families. Schedule lunch today and learn more!
5️⃣ Innovative Senior Living – From modern amenities to specialized memory care, we’re always looking ahead.
Come See the Edencrest Difference
Whether you’re looking for independent living, assisted living, or memory care for yourself or for a loved one, Edencrest offers a warm, welcoming environment where everyone lives with dignity, joy, and purpose.
We invite you to visit one of our 10 Central Iowa locations and experience the Edencrest difference for yourself. At Edencrest, we believe every senior deserves a home where they feel valued, supported, and celebrated. Welcome home.
*According to GenWorth Cost of Care 2024 Report