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More Important Than Ever: The Power of Shopping Local – Why Small Businesses are the Heartbeat of Our Communities

Katherine Harrington

From Katherine Harrington, President & CEO | West Des Moines Chamber of Commerce

When you choose to shop at a local small business, you’re not just making a purchase—you’re making an investment in your community. Small businesses are the backbone of our region and Iowa’s economy, creating jobs, driving innovation, and fostering a sense of community.

The Economic Impact of Small Businesses in Iowa

Small businesses are a powerhouse in Iowa. According to the U.S. Small Business Administration, Iowa is home to over 270,000 small businesses, which make up 99.3% of all businesses in the state. These enterprises employ nearly half of Iowa’s private workforce, providing jobs for more than 650,000 people.

Moreover, for every dollar spent at a local small business, approximately 67 cents stays within the local community. This money circulates through local supply chains, supports public infrastructure through tax contributions, and helps maintain the vibrant character of our neighborhoods.

Why Shopping Local Matters

  1. Job Creation: Small businesses are significant job creators, offering employment opportunities right in our neighborhoods.
  2. Unique Products and Services: Local shops offer distinctive products that reflect the character and culture of the community.
  3. Stronger Communities: Small businesses often support local events, charities, and initiatives, reinforcing community ties.
  4. Environmental Impact: Shopping locally reduces the carbon footprint associated with long-distance shipping and distribution.

Leveraging the West Des Moines Chamber to Support Local Businesses

The West Des Moines Chamber of Commerce is a valuable resource for discovering local businesses, from unique boutiques and cozy cafes to recreational hotspots and professional services. Here’s how you can tap into the Chamber to explore what our community has to offer:

Shop, Dine, and Recreate in West Des Moines

The Bottom Line

Every purchase you make is a vote for the kind of community you want to live in. By choosing to shop small and local, you support not just businesses but the very fabric of West Des Moines. So next time you’re looking for a gift, a meal, or a service, think local—and watch how your community thrives. Thank you for your support!

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